Epoxy & Coatings
Flake epoxy, metallic epoxy, traffic deck coatings & waterproofing
Flake epoxy floors
Flake epoxy — also called chip or broadcast epoxy — is the most popular system we install. A base coat of colored epoxy is applied to the prepared concrete, then vinyl color flakes are broadcast across the wet surface. Once cured, a commercial-grade clear topcoat locks everything in. The result is a durable, slip-resistant floor that hides dirt, resists hot tire pickup, and cleans up easily. Color combinations are nearly unlimited.
- Garages, basements, and commercial shop floors
- Slip-resistant texture from the broadcast flake
- Hides dirt, dust, and minor surface imperfections
- Resists hot tire pickup, chemicals, and abrasion
- Hundreds of flake color blends available
See the work up close
A look at the detail and craftsmanship that goes into every Expert Concrete Care job.
Why we take 3 days — not 1 or 2
See what a proper epoxy installation actually looks like.
The Expert Concrete Care difference
More days. More prep. Better floor.
Most companies offering a one- or two-day epoxy install are skipping steps — and you'll pay for it later. Peeling, bubbling, and delamination aren't product failures. They're prep failures. We've been doing this since 2010 and we've seen exactly what those shortcuts look like after a Wisconsin winter or two.
A proper epoxy floor is a multi-day process because chemistry doesn't care about your schedule. Each coat needs time to fully cure before the next one goes down. Day one is all prep: diamond grinding, thorough cleaning, crack repair, and a full moisture assessment. We come back on day two (and often day three) to apply the base coat, broadcast the finish, and seal everything with a commercial-grade topcoat.
15+
Years installing epoxy floors in Wisconsin since 2010
3-day
Process — dedicated days for prep, base coat, and topcoat
10×
Longer service life vs. rushed one-day installs
Metallic epoxy
Metallic epoxy is one of the most visually striking floor finishes available — a high-gloss, multi-dimensional surface that shifts and shimmers as light moves across it. No two metallic epoxy floors are alike. The swirling, marbled patterns are created by hand during installation, which means every floor is a one-of-a-kind result.
Important: results are highly variable by design
We want to be upfront about something that sets metallic epoxy apart from standard flake or solid-color epoxy: the final appearance cannot be precisely predicted or replicated. The organic swirl patterns are created by manipulating the metallic pigment while the epoxy is wet — using air, tools, and technique — and no two floors will ever look exactly the same. Photos from past jobs give you a general sense of the color family and finish, but your floor will have its own unique character.
This variability is part of the appeal for many homeowners. If you're looking for a perfectly uniform, consistent finish, a standard flake epoxy system is likely a better fit. If you want something that looks like liquid metal poured across your floor — and you're comfortable with the artistic unpredictability that comes with it — metallic epoxy delivers a result that genuinely cannot be achieved any other way.
Metallic epoxy is formulated for interior concrete surfaces only. It is not suitable for driveways, exterior patios, pool decks, or any surface exposed to UV light, freeze-thaw cycles, or vehicle traffic. It excels in basements, living areas, kitchens, entryways, and commercial interior spaces.
Traffic deck coatings & waterproofing membranes
Traffic deck coatings
Traffic deck coatings are applied to elevated concrete decks, walkways, and exposed slabs that see both foot and vehicle traffic. These systems are designed to waterproof the substrate while providing a durable, slip-resistant wearing surface. A properly installed traffic deck coating protects the structural concrete beneath from water infiltration, chloride penetration, and freeze-thaw damage — the three biggest threats to elevated concrete in the Midwest.
Systems typically consist of a waterproofing membrane, an intermediate reinforcing layer, and a UV-stable topcoat rated for the expected traffic load. If you manage a commercial property, HOA, or multi-unit building with an elevated deck in Southern Wisconsin, these systems are worth a conversation.
Parking ramp coatings
Parking ramps and parking structures take a beating — vehicle traffic, road salt tracked in from winter roads, standing water, and constant thermal movement. Standard epoxy isn't built for this environment.
Parking ramp coatings use high-build polyurethane or polyurea systems with elastomeric properties that allow the coating to flex with the concrete as it expands and contracts. These systems resist hot tire pickup, chemical spills, and the abrasion of daily vehicle traffic. They also protect the rebar inside the slab from the chloride-driven corrosion that causes concrete to spall and crack from the inside out.
Waterproofing membranes
Waterproofing membranes are applied to concrete surfaces where water intrusion is the primary concern — below-grade walls, foundation slabs, plaza decks, and any concrete that sits in contact with soil or standing water.
Unlike a standard coating that sits on top of the surface, a waterproofing membrane bonds to the concrete and forms a continuous barrier that prevents water vapor and liquid water from migrating through. These systems are critical in Wisconsin's climate, where freeze-thaw cycles drive water into any unprotected crack or pore and expand it from the inside. Properly applied, a waterproofing membrane extends the life of the structure and eliminates the moisture problems that lead to mold, efflorescence, and structural deterioration.
Why choose Expert Concrete Care
We're not the lowest price — and that's intentional. Here's what you're actually paying for.
- Local, owner-operated — Adam and Jacob are on your job, not a subcontractor you've never met
- Our installers are paid a living wage — skilled tradespeople who take pride in their work
- Not a franchise or chain — no corporate shortcuts, no upselling scripts
- Commercial-grade materials from Euclid, Butterfield, and Torginol — not big-box store product
- We've been doing this since 2010 — we've seen what cheap installs look like after two Wisconsin winters
- Written warranty and a phone number that gets answered